What Metrics you Should Track on Your Website?

SEO expert in chennai

SEO expert in chennai – Fastox


Tracking metrics on your website is important to understand the behavior of your visitors, to evaluate the effectiveness of your marketing campaigns, and to identify areas for improvement. Here are some important metrics you should consider tracking:


  1. Traffic: This includes the number of visitors to your site, as well as where they are coming from (e.g. search engines, referral sites, etc.).
  2. Engagement: This includes metrics such as the average time spent on your site, the number of pages viewed per visit, and the bounce rate (the percentage of visitors who leave your site after only viewing a single page).
  3. Conversion rates: This includes the percentage of visitors who take a specific desired action on your site, such as making a purchase or filling out a form.
  4. E-commerce metrics: If you have an online store, you may want to track metrics such as the average order value, the number of orders, and the revenue generated from your site.
  5. Social media metrics: If you have a social media presence, you may want to track metrics such as the number of followers, the engagement rate, and the reach of your posts.
  6. Customer satisfaction: You may want to track metrics such as customer satisfaction ratings, as well as any feedback or reviews that you receive from customers.
  7. Search engine rankings: Tracking your search engine rankings can help you understand how well your site is performing in terms of search engine optimization (SEO).
  8. User behavior: This includes heatmaps, click tracking, and user recordings, which can help you understand how visitors interact with your website.
  9. Mobile responsiveness: This measures how well your website performs on mobile devices, which is important as more people are accessing the internet on their phones.


It’s important to note that different metrics will be more relevant for different types of websites and businesses, so it’s important to carefully consider which metrics are most important for you to track.


SEO expert in chennai – Fastox