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What Metrics you Should Track on Your Website?

There are many different metrics that you may want to track on your website, depending on your specific goals and objectives. Some common metrics that you may want to consider tracking include:

 

  1. Traffic: This includes the number of visitors to your site, as well as where they are coming from (e.g. search engines, referral sites, etc.).

 

  1. Engagement: This includes metrics such as the average time spent on your site, the number of pages viewed per visit, and the bounce rate (the percentage of visitors who leave your site after only viewing a single page).

 

  1. Conversion rates: This includes the percentage of visitors who take a specific desired action on your site, such as making a purchase or filling out a form.

 

  1. E-commerce metrics: If you have an online store, you may want to track metrics such as the average order value, the number of orders, and the revenue generated from your site.

 

  1. Social media metrics: If you have a social media presence, you may want to track metrics such as the number of followers, the engagement rate, and the reach of your posts.

 

  1. Customer satisfaction: You may want to track metrics such as customer satisfaction ratings, as well as any feedback or reviews that you receive from customers.

 

  1. Search engine rankings: Tracking your search engine rankings can help you understand how well your site is performing in terms of search engine optimization (SEO).

 

It’s important to note that different metrics will be more relevant for different types of websites and businesses, so it’s important to carefully consider which metrics are most important for you to track.